AI Guidelines for Creative Work

Generative Artificial Intelligence (AI) has the potential to transform the way we build creative deliverables at the University of Richmond. AI functionality is typically built into the software we use for graphic design, illustration, video, and photo editing. The use of these AI tools within these programs is generally accepted.

Generative AI should not be used as the sole or primary tool to create visual content and always requires human interaction to ensure accuracy, especially when used for internal or external marketing/communications purposes.