People First

Striking portraiture is a key component of the UR brand. Though the range of subjects and personalities are diverse, there are a few common denominators that all our portrait photography should strive for:

Lighting:
The light should appear natural and directional, highlighting the face. It should never look flat or harsh.

Confidence:
Whether joyful or serious, each subject should portray confidence and comfort in their own skin.

Dynamic range:
A wide tonal value of mid-tones, highlights, and shadows should be present. Avoid high-key and low-key techniques and refrain from filling in every shadow.

Depth of field:
Whether you’re shooting outdoors or in studio, allow a somewhat shallow depth of field to naturally separate the subject from the background. Maintain sharpness in the facial features.

Positioning:
A three-quarters view of the face is preferred, but straight-on shots and side profiles are permitted. They should be taken at eye level or a slightly lower angle for a more dramatic feel.