Telling our story
A brand is important to a university’s identity. It represents the essence of our institution — the values we uplift, the experience we offer, and the personality we convey. Our messaging is built on the University’s mission and strategic plan, highlighting the spirit of our community and underscoring what makes Richmond distinct.
We are all stewards of Richmond’s brand. Consistent branding in higher education is crucial for increasing awareness, influencing perceptions, attracting the best and brightest, elevating our distinctive story, and communicating our mission to the world.
