Color
Richmond’s bold red and blue make up a central component of the University’s brand. They are the primary palette and should always be represented. Four secondary colors are available to complement the primary red and blue. These four secondary colors should be used as accents and should never stand alone or dominate a composition or webpage.
PMS-to-CMYK conversions are approximate and may result in some color shift between the two. Choose the color model appropriate to the type of collateral you are creating. If you are using CMYK, RGB, or HEX models, for best results please choose the values indicated here, rather than auto converting a PMS build within your software.
Colors for Print
Primary Palette
RED
Pantone 200
CMYK: 16 100 87 6
RGB: 153 0 0
HEX: #990000
BLUE
Pantone 281
CMYK: 100 91 32 34
RGB: 0 0 102
HEX: #000066
Secondary Palette
LIGHT TEAL
Pantone 325
CMYK: 63 0 32 0
RGB: 80 194 187
HEX: #50C2BB
DARK TEAL
Pantone 7717
CMYK: 90 0 45 20
RGB: 0 147 138
HEX: #00938A
MAUVE
Pantone 7660
CMYK: 47 44 26 1
RGB: 144 136 158
HEX: #90889E
WESTHAMPTON BLUE
Pantone 284
CMYK: 60 32 0 0
RGB: 97 153 228
HEX: #6199e4
Colors for Web
Primary Palette
RED
HEX: #990000
BLUE
HEX: #122851
Secondary Palette
LIGHT TEAL
HEX: #50c2bb
DARK TEAL
HEX: #00857c
PURPLE
HEX: #7A7089
MAUVE
HEX: #938ba2
WESTHAMPTON BLUE
HEX: #669DE5
DARK WESTHAMPTON BLUE
HEX: #2274E2