A brand is important to a university’s identity. It’s more than a simple collection of words and photography; it is the promise we make to ourselves and our audiences. It represents the essence of our institution — the composite of the personality we convey, the message we deliver, and the experience we offer.
Creating a strong, unified personality is more important than ever. Consistent branding in higher education is crucial for increasing awareness, influencing perceptions, attracting the best and brightest, elevating our distinctive story, and communicating our mission to the world. To get it right, we took the time to do the research and develop a sound strategy to craft our story.