Copy Checklist

One last check before hitting “print”

After you’ve written a piece, use this checklist to make sure it hits the mark.

  • Does it support at least one of our brand pillars?
  • Does it align with our creative platform?
  • Does it balance what’s within us with how that benefits the reader?
  • Does it sound like something a person with our brand’s personality traits would say?
  • Does it sound even better when you read it out loud?
  • Is it appropriate for the intended audience?
  • Does it get to the point without burying the key message?