Copy Checklist

One last check before hitting “print”

After you’ve written a piece, use this checklist to make sure it hits the mark.

• Does it support at least one of our brand pillars?
• Does it align with our creative platform?
• Does it balance what’s within us with how that benefits the reader?
• Does it sound like something a person with our brand’s personality traits would say?
• Does it sound even better when you read it out loud?
• Is it appropriate for the intended audience?
• Does it get to the point without burying the key message?